DESIGN SERVICES
I support fashion brands throughout the design process, from early ideas and visual direction to the final details needed for development. I can help bring clarity, consistency and creativity to your collections.

Creative Design
- Brand Design Direction
Development of a clear and coherent creative direction aligned with the brand’s identity. From concept to execution, ensuring consistency across collections, product design and a strong, recognizable visual language.
- Mood & Inspiration Boards
Creation of mood and inspiration boards that translate concepts, references and ideas into a clear visual narrative. These boards act as a creative foundation throughout the design process.
- Trend & Market Research
In-depth research into trends, markets and competitors to identify relevant directions and opportunities, supporting informed creative decisions and commercially relevant collections.

Apparel Design
- Apparel Design
Design and development of garments from concept to final product, with a strong focus on silhouette, proportion and functionality, always aligned with the brand’s identity and target customer.
- Style Flats & Technical Drawings
Creation of clear and detailed style flats and technical drawings to accurately communicate design intent, construction details and finishes throughout the development process.
- Tech Packs & Product Development
Preparation of comprehensive tech packs including measurements, materials, construction notes and specifications, ensuring smooth communication with pattern makers and production teams.

Surface and Graphic Design
- Print & Graphic Design
Development of graphic concepts and artwork tailored to each brand, creating designs that enhance the product and reinforce its visual identity.
- Positional & Textile Artwork
Creation of positional graphics and textile artwork designed to work in harmony with garment shapes, placement and proportions.
- Surface Pattern Design
Design of repeat patterns and surface designs for textiles and other applications such as wallpaper, stationery and lifestyle products, exploring color, scale and composition to create distinctive and commercially relevant designs.
Roxana Rivas
roxanaali33@gmail.com